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Tuesday 16th October 2018


8:00am - 5:00pm AEDT


Level 3, 1 Buckingham Street
Surry Hills, NSW 2010


From $654.50



AMI Member Value

This course qualifies for 4 hours of professional development under the AMI's Certified Practising Marketer program.


Use AMI_MEMBERS code to access the workshop at a discounted rate of $654.40 (Save $391!)


Registration through external page.

Did you know that an audience retains 95% of a message when they watch it in a video compared to 10% when reading it in text? 

Delivered in partnership with, the Video Strategy Workshop explores an insightful and revolutionary approach to strategically implementing video in your organisation. Expert video strategist and producer Cristian Trujillo, ex-PWC, engineer and videographer, will teach you a revolutionary framework to support and amplify your marketing strategy, effectively increase brand awareness, lead generation and conversion rate. You will walk away with a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. 


The Power of Video

Video Strategy Workshop Testimonials

In this workshop, you will learn how to:


  • Increase brand awareness and conversion rate using the right videos
  • Properly brief a videographer or your internal team to produce your content
  • Design and implement a 12-month corporate video strategy to increase lead generation
  • Identify content to produce 1 educational video a week for the next 52 weeks
  • Identify the equipment you need to produce your own educational videos internally

Workshop Content

Part 1: Introduction to Video

  • Learn how video works and why it’s the most effective tool to promote your business
  • Demystify video as a tool and learn why quality is vital to an effective video
  • Redefine the buying process and learn why it’s an emotional process 100% of the time
  • Learn the three components of video and their importance: Message, Look & Feel and Quality
  • Identify your ideal client’s needs, values and standards and discover their importance when producing video
  • Understand the psychology of video and how it communicates on Auditory, Visual and Kinaesthetic levels
  • Discover the difference between animation videos and videos with real people
  • Learn why animations videos are not and effective selling tool
  • Learn other applications of video and how it can support your entire organisation – not just marketing and sales
  • Learn how to brief a videographer and what to consider when evaluating the quality and effectiveness of a video

Part 2: Video Framework for Marketing

  • Learn a unique framework to use video strategically in your marketing and sales
  • Understand how video can help you learn the client’s journey and the steps required to buy from you
  • Learn about the different types of video productions and their specific use:
  • Receive a step by step guide to ensure these videos are produced effectively and achieve their purpose according to your business needs
  • Learn how to prepare your scripts and what to consider when creating your videos
  • Increase Brand Awareness
  • Increase Conversion Rate
  • Increase Lead Generation
  • Profile Videos
  • Case Studies (Client Testimonials)
  • Educational Videos (How to Videos)

Part 3: Lead Generation Using Video on Social Media

  • Learn the basics of an effective Social Media Strategy
  • Learn how educational videos can position you as the expert in your industry
  • Design and plan a 12-month video content strategy for social media
  • Identify 52 videos to produce for the next 12 months to increase lead generation
  • Learn how to write your scripts for educational content
  • Receive a guide on effective scriptwriting for educational content
  • Write your first script from start to finish

Part 4: Techniques and Tips to Film Educational Videos

  • Learn what’s required to film your videos
  • Learn about the available equipment, the different options and the costs
  • Learn how to put together a filming kit for under $500
  • Learn how to achieve the best quality when filming videos
  • Learn how to get the best sound with affordable equipment
  • Understand how light works and how to get the most out of it
  • Learn the basics of presenting in front of the camera, body language, preparation, dressing and make up
  • Learn about the different editing software available including cameras, tripods, lights, microphones, teleprompter and editing software


Cristian Trujillo


Cristian founded, a high-end corporate video production agency based in Sydney. Since then he has produced and directed over 600 high-end video productions across Australia, Asia, South America and Europe for online and TV broadcast and across a wide variety of industries.

Cristian has combined his engineering background, business experience and talent for videography to develop a ground-breaking framework to strategically implement video in any organisation, offering corporates a unique approach to video productions that ensures their videos not only look great, but align to their business goals and strategy.

Cristian runs exclusive Video Strategy Workshops, Masterclasses and private corporate training sessions and has worked with over 350 leaders and marketers in Australia, USA, New Zealand and South America to design their video strategies and grow their businesses.

Delivered in partnership with


Email Organiser & Event Location


Level 3, 1 Buckingham Street
Surry Hills
New South Wales Australia 2010

Event Organiser

Australian Marketing Institute
02 8256 1650

Email Organiser