Simulations immerse you in the subject and you work to solve the problems in a pressured environment - just like real life. In just a few hours, DIGITAL MediaPRO exposes you to the use of digital media, communicating with ‘digital natives’, and transforming media planning and execution. To succeed you will need to focus on understanding consumers and their decision-making process, deal with the complexity of a rapidly growing market, and manage communications effectively in a competitive environment. You will analyse complex information, decide on traditional versus digital channels and make decisions for five years worth of activity.
A fun, innovative and highly effective action
Provides deeper understanding and higher
retention of knowledge
Better prepares executives for real life situations –
“been there done that”
The objective of this simulation is to define and execute the media strategy needed to achieve the company’s aggressive objective of driving their energy drink brand MOJO to undisputed market leadership within a period of five years.
You will make a multitude of decisions each year where you choose how you are going to market your product to various target audiences in different markets. To succeed they will need to focus on understanding consumers and their decision-making process, deal with the complexity of a rapidly growing market, and manage communications effectively in a competitive environment.
Specifically your key challenges are:
Get two of your colleagues and immerse yourselves in the world of digital media. Compete against your colleagues, industry peers and marketers from around the globe!
Click here to find out your key digital learnings and how you can enhance your digital decision making when it comes to working on your next digital media plan.
Performance will be assessed each year on two measures - success in media management and business results.
Media management skills are assessed on how well participants connect with and influence consumers in their purchase decisions, summarised in the 'Funnel Index'.
The business results - sales, market share gain and improved profit - are combined in an Overall Performance Index (OPI)
Real easy! Be systematic, insightful, creative and you could win the title of Australia's media planning expert!
Mon 13 November 2017
12:30 pm AEST
Thurs 16 November 2017
from $558 per team
Ticket price is per team. Team may consist of 1-3 players. To be eligible for AMI Member / CPM rate, at least one team member must be an AMI / CPM Member.
Use the the contact form to the right to get in touch.