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Managing Facebook Pages & Instagram for Business

This is practical social media 101 training to provide you with the skills to manage your business's Facebook Pages and Instagram accounts.

Learn how to manage Page and account settings, as well as post, share, schedule across Facebook and Instagram. You'll also learn how to create and optimise events posts, post video, Facebook and Instagram stories, and conduct Facebook Live. You'll learn fundamental social media marketing strategy and how to put it into practice.

The training is delivered via interactive webinar over 3 weeks, one-hour per week with an implementation task to complete each week. 

Date & Time

From Thursday 2nd August 2018
(3 week course)

11.00am - 12.00pm AEST

Cost

From $330

Delivery

Live interactive webinar

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI's Certified Practising Marketer program.


Topics Covered

  • Post, schedule and share engaging content to Facebook and Instagram
  • Publish stories to Facebook and Instagram
  • Manage the settings of your page and accounts
  • Create and optimise event posts
  • Use Facebook Live
  • Publish video to Facebook and Instagram
  • Create ads from your posts
  • Create a Facebook Group
  • Manage comments on your Instagram and Facebook posts

Workshop Format

  • x3 60min weekly live webinars
  • Presentation, Q&A, implementation activity
  • Recordings of each lesson

Facilitator

Beth Powell

BA Media&Comn, MA Digital Comn
Certificate IV Training and Assessment
AMAMI


Beth is an experienced facilitator and educator with a capability to align theory with practical useable outcomes. Beth has held executive roles in communications and marketing in the commercial, not for profit, and government sectors. Prior to working as a consultant and educator Beth worked for renown international not for profit agencies, an ASX listed company and high profile government organisations.

Beth lectures in Digital Marketing and Applied Social Media in the Bachelor of Business program at APM Institute. She holds a BA Communications from the University of Western Sydney, a Masters Degree in Digital Communications and Culture from the University of Sydney, a Cert IV in Workplace Training and Assessment and most recently was awarded the Inbound Marketer Certification from Hubspot in Boston.