Facebook Pixel Training
With Facebook making changes to the news feed its more important than ever for event managers/marketers/business owners to know how to make the best use of the Facebook advertising platform. This training course will provide you with the skills to use Facebook's pixel technology to build traffic and increase conversions and get more for your Facebook advertising dollar. It's 4 weeks one-hour per week live online training.
Every Tuesday from 21st August 2018 (4 weeks)
11AM - 12PM
Building audiences and website traffic
Tracking with custom conversions and standard events
Optimizing your advertising for conversion and advertising funnel strategies
This course qualifies for 4 hours of professional development under the AMI's Certified Practising Marketer program.
BA Media & Comn, MA Digital Comn
Certificate IV Training and Assessment
Beth is an experienced facilitator and educator with a capability to align theory with practical useable outcomes. Beth has held executive roles in communications and marketing in the commercial, not for profit, and government sectors. Prior to working as a consultant and educator Beth worked for renown international not for profit agencies, an ASX listed company and high profile government organisations.
Beth lectures in Digital Marketing and Applied Social Media in the Bachelor of Business program at APM Institute. She holds a BA Communications from the University of Western Sydney, a Masters Degree in Digital Communications and Culture from the University of Sydney, a Cert IV in Workplace Training and Assessment and most recently was awarded the Inbound Marketer Certification from Hubspot in Boston.