We First, Founder and CEO
Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Steering Committee of Sustainable Brands, The Advisory Council of Conscious Capitalism LA, The Forbes Business Council and a Fellow of the Royal Society of Arts in London.
Simon is a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021 and his company, We First, is included in Real Leaders list for the Top 100 Impact Companies in the US for 2021. He was a Jury Member of PRWeek’s ‘Purpose Awards’ in 2020, We First was included in Real Leaders list for the Top 100 Impact Companies in the United States for 2019 and was a B Corps ‘Best for The World’ Honoree. He was a Real Leaders Top 100 Visionary Leader in 2018, a finalist for the Conscious Company Leadership Awards in 2017, received the MAKE CHANGE, ‘Conscious Leadership’ Award for 2016, and was a finalist for Global Australian of the Year in 2015.
Simon’s book, We First: How brands and consumers use social media to build a better world is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, strategy+business named it the Best Business Marketing Book of the Year, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. It has been translated into Russian, Chinese, Taiwanese and Korean.
Simon was named a Real Leaders ‘Top 50 Keynote Speakers in the World’ in 2020, included in the Top 10 Global Brand Guru’s in 2019, included on the Forbes/LinkedIn’s list of Social Influencers Impacting The World’s Most Influential CMOs in 2018, Richtopia’s ‘Top 200 Philanthropists and Social Entrepreneurs in 2017,’ a United Nations Foundation's 'Global Influencers to Follow' in 2016, Statsocial's Top 100 Social Media Power Influencers and YPO's Real Leaders '100 Visionary Leaders' for 2015. He’s been featured in BBC World News, The Guardian, Advertising Age, Inc., AMA, Fast Company, and GOOD Magazine.