Find out the techniques and strategies that large organisations use to gain market share and captivate their audience. In today’s challenging business environment it can be difficult to keep up with all the new marketing trends. This one-day interactive workshop aims to equip you with an understanding of the key principles of marketing in this ever evolving area of business. This is tailored for Small to Medium Business Enterprises (SME’s) to provide the level of skills needed to implement effective marketing practices that are ‘must knows’ to keep ahead of the game today. We focus on the foundations and explore new methods to incorporate digital, web, social media and traditional marketing. We discover how to successfully engage your customers and learn what marketing strategies will work best for your business. Uncover the methodology behind successful marketing campaigns and understand how they can be adapted to any small business. This workshop is practical using a variety of case studies that all industries can relate to. Gain professional insight on the marketing tricks that big business use and discover how you can apply them to your business now without costing you a fortune and achieve the results you need from your marketing.

Date

27th, October 2017

Time

9.45am - 5.30pm

Venue

Cliftons Training Facility Brisbane
Level 3, 288 EdwardStreet
Brisbane
Queensland Australia 4000

Cost

From $300

Delivery

Face-to-face


Learning outcomes

  • Traditional and new must-know principles of marketing
  • Capitalise on digital and social media marketing
  • Is your website serving its purpose?
  • Find out what your customers really want
  • Effectively reaching your target audience
  • Creating dynamic marketing campaigns
  • Successfully promote your value proposition and brand
  • How to create big marketing ideas with small business resources
  • Introduction to writing a marketing plan

Who should attend

Any person within an organisation who is responsible for the marketing of their own small business such as business owners and managers.

This course qualifies for eight hours of professional development under the AMI's Certified Practising Marketer program.


Facilitator

Sandra O'Neill

Advanced Diploma in Marketing and Business
Certificate IV Training and Assessment
AMAMI CPM

Sandra provides specialist marketing training sharing 25 years of experience in business and marketing incorporating media, advertising, business development, sales, management, consulting, and training. Sandra imparts this real-world knowledge combining both traditional marketing principles and new practices in the evolving field by teaching the methodology behind the processes. Having worked within SME's and corporated organisations around Australia, UK, America, and New Zealand, her knowledge is broad relating to the diverse challenges that businesses encounter across a variety of industries.

Sandra is the director of her consulting and training business, The Marketing Division Australia, inspired to up-skill businesses in marketing and likewise educating vocational students to extend their careers through nationally recognised diploma qualifications through online study courses and teaching within colleges. Sandra has authored a 'How To' Marketing series of workbooks and contributes to various business publications.


Register Now!

Virtual Classroom

  • AMI Member

    Available for AMI members only. Please be sure to use your exact name and email address listed on your membership.

    $350.00

  • Non-Member

    For Non-Members. For information on how to become a member contact memberships@ami.org.au

    $450.00

  • AMI CPM

    Available for AMI CPMs only. Please be sure to use your exact name and email address listed on your membership.

    $300.00

Face-to-face

  • AMI Member

    Available for AMI members only. Please be sure to use your exact name and email address listed on your membership

    $350.00

  • Non-Member

    For Non-Members. For information on how to become a member contact memberships@ami.org.au

    $450.00

  • AMI CPM

    Available for AMI CPMs only. Please be sure to use your exact name and email address listed on your membership.

    $300.00


Email Organiser & Event Location

Venue

Cliftons Training Facility Brisbane
Level 3, 288 Edward Street
Brisbane
Queensland Australia 4000


Event Organiser

Australian Marketing Institute


Email Organiser