You will look at a variety of web-based writing passages and learn how to engage their target audience with more meaningful and interesting copy. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles. Participants get a comprehensive set of notes on the topic, relevant examples of material for analysis and discussion along with practical experience in implementing learned techniques.

Date

19th, July 2017

Time

8.45am-4.30pm

 

Venue

Cliftons Training Facility Melbourne
Level 1, 440 Collins Street
Melbourne
Victoria Australia 3000

Cost

From $575

Delivery

Face-to-face

Note: Please bring your laptop to the workshop


Learning outcomes

  • How to structure a web page and write content
  • Understand how to gain and maintain a share of voice
  • Craft the message to the various audiences using keywords, headings, lists and links
  • Format written content to increase its SEO potential;
  • Write tweets that will be noticed and retweeted
  • Tell your brand's story through social media
  • Write email pitches in a format that maximises journalists’ ability to perceive value for the audiences
  • Understand how to measure impact, success and report the results.

What will be covered

  • The characteristics of good online content
  • How to write for specific audiences and how to maintain your content
  • Writing for the Web
  • Understand search engines and accessibility requirements, using keywords, headings, lists and links
  • Making your content scannable
  • Matching the company’s tone of voice

Who should attend

Anyone tasked with gaining a share of voice in the digital and social sphere for your firm, organisation, government department, or NGO. Such as Marketing Managers Executives and Assistants; Communication Managers, Executives and Assistants, MarComms Managers and Executives

This course qualifies for eight hours of professional development under the AMI's Certified Practising Marketer program.


Facilitator

Gwyneth Howell

Associate Professor MBA
MBus (Research), PhD, AMAMI

Gwyneth is an engaging educator, facilitator, and consultant who consistently demonstrates why she is in demand to lead courses, coach and consult. Gwyneth has over 15 years’ experience as an academic in Marketing Communication in Digital and Social, winning national recognition with an Office of Teaching and Learning Citation in 2012, and Educator of the Year in 2014.

Gwyneth’s facilitation style is highly active, experiential, and enjoyable. She focuses on the development and practice of skills using well-developed models, case studies, scenarios and real-time examples where participants can be curious, experiment, and succeed.


Register Now!

Virtual Classroom

  • AMI Member

    Available for AMI members only. Please be sure to use your exact name and email address listed on your membership

    $599.00

  • Non- Member

    For Non-Members. For information on how to become a member contact memberships@ami.org.au

    $825.00

  • AMI CPM

    Available for AMI CPMs only. Please be sure to use your exact name and email address listed on your membership.

    $530.00

Face-to-face

  • AMI Member

    Available for AMI members only. Please be sure to use your exact name and email address listed on your membership

    $599.00

  • Non-Member

    For Non-Members. For information on how to become a member contact memberships@ami.org.au

    $825.00

  • AMI CPM

    Available for AMI CPMs only. Please be sure to use your exact name and email address listed on your membership.

    $530.00


Email Organizer & Event Location

Venue

Cliftons Training Facility Melbourne
Level 1, 440 Collins Street
Melbourne
Victoria Australia 3000


Event Organiser

Australian Marketing Institute


Email Organiser