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Change is a defining word of our decade. From our climate, to our technology, to consumer behaviour, to our governments and our jobs, being able to keep pace with change has become a part of everyday life. Public relations and communication, for better or worse, is on the front lines, managing constant upheaval and disruption to the lives of people, the machinations of institutions and the operation of organisations. Innovation in the way we communicate is paramount to our survival.

In Australia, innovation has become the idea de jour to cope with the ubiquitous nature of change. All communicators are being challenged to find new ways to connect and engage with communities, stakeholders and publics on ever tighter budgets, with consultancies competing like never before for the campaign dollar. The Australian Government’s Innovation agenda, is said to be rewarding innovation and aim to celebrate it by proclaiming the era of the ideas boom. “There has never been a more exciting time to be an Australian” and in particular, a public relations practitioner.

Australia, as a geo-political leader in the Indian-Pacific region, has a responsibility to discover and share new ways of doing business and, as always, public relations leads the peloton. The question is will we win the race?

This year’s national conference in Sydney, New South Wales will tackle these big ideas, discussing the challenges our industry faces and if we are lucky, together we will discover innovative new ways of communicating with, connecting to and impacting on our ever changing society.

PRIA: Our Story

The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to over 4,000 practitioners and more than 100 consultancies nationwide.

The PRIA National Conference is our principal annual professional development offering to members and to the PR and Communication profession. This event is the vehicle we use to strive towards our strategic vision to deliver exceptional, relevant and lifelong learning opportunities; engage public relations and communication professionals and stakeholders in a diverse, welcoming community; and to provide ideas, tools and resources for public relations practitioners and organisations.

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