PRIA 2016 MasterClass: 'Design Thinking' is the new black
This years’ PRIA MasterClass (an optional extra in our 2016 National Conference Program) will explore design thinking as it applies to how we design and deliver campaigns, interact with our audiences and continue to build our impact with stakeholders.
The 2016 MasterClass will be delivered by Lynette Nixon, Innovation Director at PwC and Industry Fellow of Innovation and Design Thinking at the University of Technology, Sydney.
As always, the MasterClass will be in three parts, across three fabulous locations unique to our conference host city – Sydney. The morning and afternoon sessions will be a mixture of theory and context with lots of application - so come along prepared to work. Between these two deep-dive sessions, we’ll be taking a moment to enjoy a beautiful lunch.
Part I: Design thinking - the method and the mindset @ Sydney's Luna Park
This session will ensure we have a shared and accurate understanding of what design thinking is (and what it is not). We’ll explore how it can be applied to the way we work day-to-day - ambiguity, empathy and making new meaning from complexity.
Part II: Networking Lunch @ Crinitis
Part III: Design thinking - the experience @ Australian National Maritime Museum
It's the afternoon so we're going to get really practical and work through a number of the tools that are used by designers to achieve impact - funnels of scope, observations and ideas!
One of the takeaways from this session will be a toolkit that you can use to practice the mindsets and methods, both during the conference, and when you're back to work.
|Date:||Sunday, 13 November 2016|
|Time:||9.30am to 4.30pm. Followed by Conference Welcome Drinks at Cafe Del Mar, Darling Harbour|
|Cost:||PRIA Members - $395 I Non-Members - $495|
About the Speaker
Lynette Nixon is PwC ‘s expert on design thinking using human centred approaches to solve business problems in addition to being an Industry Fellow of Innovation and Design Thinking at the University of Technology, Sydney. She has designed and developed a bespoke methodology around observational research, a critical component in understanding culture on which to build change. Lynette's expertise in the areas of design, facilitation and implementation help organisations solve complex business problems and challenges like:
- “How can we create a customer-led culture throughout the organisation? What would it look like and how would we ‘get there’?
- “How can we deliver on our promise to new starters and their managers when they join our organisation?”
- “What does Employability mean to us as a University? How might we best set up our students for the future?”
- “What is the best operating model and physical layout for a client innovation floor?”
- “How can we ‘Re-imagine’ Recruitment so that we’re ready to hire the workforce we’ll need in the future?”
IMPORTANT: Be sure to get your ticket fast as there are a limited number of places available.
After the MasterClass, join attendees of the Research Symposium and National Conference for Cafe Del Mar's Sunday Sessions at the Conference Welcome Drinks @ Cafe Del Mar, Darling Harbour from 5:30pm.