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Research Symposium

Gain an insight into the latest communication research from around Australia, New Zealand and the wider region at the 2016 Research Symposium in Sydney.

Presentations will cover topics such as digital communication and its challenges, latest trends in media consumption, health communication, and first-hand insights into communication and community engagement in South East Asia.

When? Sunday, 13th November, from 9.00am to 4.30pm
Where?: SMC Conference and Function Centre, 66 Goulburn St, Sydney.


Paper Title
Author Details
Additional Authors
9.00am Edward Bernays and the Grumpy Cat Kerrie Milburn Lecturer, Advertising/Public Relations, Swinburn University  
9.20am Promoting the China Dream: The Chinese Communist Party’s use of creative music and entertainment to build support and a sense of national cohesion Lauren Gorfinkel Lecturer in International Communication, Macquarie University  
9.40am Public relations for social change? Community engagement in South East Asia Marianne Sison Senior Lecturer, School of Media and Communication, RMIT University  
10.00am The State of Public Relations in Malaysia in 2016 Kamala Vainy Pillai Lecturer, Curtin University Sarawak Katharina Wolf and  Nigel deBussy, Curtin University
10:40am MORNING TEA      
11.00am Panel: Influencers of the world unite? How communications practitioners need to innovate (ethically) to work in response to the rise of the new social media stakeholders Catherine Archer Lecturer, Murdoch University Crystal Abidin, Maeve Berry, Eman Wally
11.40am Transmedia storytelling: telling stories in public relations, from inception to the digital age Bridget Tombleson Clinical/Professional Fellow, Curtin University Katharina Wolf & Lydia Gallant, Curtin University
12.00pm Engaged and/or enraged: the perils of ‘innovative’ digital engagement around health issues Catherine Archer Lecturer, Murdoch University Renae Desai – Murdoch University, Perth Western Australia. Katharina Wolf – Curtin University, Perth, Western Australia
12.20pm Health communication in the digital age: HIV/AIDS, Dr Google and PR Renae Desai Lecturer in Public Relations, Murdoch University Maeve Berry, Murdoch University
1:00pm LUNCH      
1.45pm Authentic learning and professional contexts Kate Ames Senior Lecturer Professional Communication, CQ University John McCourt, Communications Manager, RSL WA
2.05pm Why is it So Hard to Say Sorry? - Revisiting Image Restoration Theory in the Context of Australian Supermarkets Louise Grimmer Honorary Associate, Institute for the Study of Social Change, University of Tasmania  
2.25pm Reporting on a PR Action Research project that applied the Reflective Communication Scrum (RSC) method Samuel Rooke University of Newcastle Melanie James, University of Newcastle
3:15pm AFTERNOON TEA      
3.30pm The Importance of Relationships to Successful Living Noemi Balazs Strategic Consultant/Project Manager, Jacobs Group (Australia) PTY LTD  
3.50pm The Communication Dividend® - a new best practice framework for proving and improving the value of communication Deb Camden Commpreneur and creator of The Communication Dividend  
4.10pm Brand communication and the media: AFL case study Robert Gill Senior Lecturer - Program Director Public Relations and Advertising, Department of Media and Communication, Swinburne University of Technology  
4.30pm Finish      


After the MasterClass, join attendees of the Research Symposium and National Conference for Cafe Del Mar's Sunday Sessions at the Conference Welcome Drinks @ Cafe Del Mar, Darling Harbour from 5:30pm.